The perma-tanned TOWIE star is launching a store of designer clobber thanks to his, er, style credentials.

Fans flocked to Fusey in Brentwood, Essex as the reality pair posed in the shop's window.

Sam kept her look low-key and warm as she braved the snow in leather trousers, boots and a blacket jacket with fur trim.

Joey also turned heads in jeans, a blue jacket and slightly girly snow boots.

Both stars wore t-shirts bearing the Fusey logo - a duck.

No doubt supporters of the show will go quackers for the range, which includes shirts, jeans and men's grooming products.

Joey is clearly excited about the new enterprise as he has been seen "auditioning" for shop staff on the show and was tweeting about the launch from early yesterday.

He wrote: "Bring coats and umbrellas! Wrap up warm and wear waterproofs to keep dry! :D see you all soon dudes!"

Joey also broke the news that some committed TOWIE fans had CAMPED ALL NIGHT for a chance to see him at the launch.

Show regulars Chloe Sims and Joey's sister Frankie Essex also braved the snow to stock up at the store.

Clearly grateful, the quiffed lad posed happily for pictures with the hundreds of people who came out to meet him.

He tweeted: "WOW!!! This is crazy! Thank you for all your support the Que is still HUGE! ... I love you all."

He later added: "I appreciate all you dedicated fans sticking it out in the snow!!! That's what I call TRUE FANS! I love all of you ;-) thank u."